Are you Branding Yourself
What is Branding?
Branding is a unique and identifiable symbol,
association, name or trademark which serves to
differentiate competing products or services.
Both a physical and emotional trigger to create
a relationship between consumers and the
product/service.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good
brand will achieve include:
* Delivers the message clearly
* Confirms your credibility
* Connects your target prospects emotionally
* Motivates the buyer
* Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
What does branding mean to your company's marketing strategy?
How
to Define Your Brand
This is the first step in the process of
developing your brand strategy. By defining who your
brand is you create the foundation for all other
components to build on. Your brand definition will
serve as your measuring stick in evaluating any and
all marketing materials and strategies. You will
begin this process by answering the questions below.
Difficulty: Average
Time Required: 2 hours
Here's How:
1. What products and/or services do you offer? Define the qualities of these services and/or products.
2. What are the core values of your products and services? What are the core values of your company?
3. What is the mission of your company?
4. What does your company specializes in?
5. Who is your target market? Who do your products and services attract?
6. What is the tagline of your company? What message does your tagline send to your prospects?
7. Using the information from the previous steps create a personality or character for your company that represents your products or services. What is the character like? What qualities stand out? Is the personality of your company innovative, creative, energetic, or sophisticated?
8. Use the personality that you created in the previous step and build a relationship with your target market that you defined in Step 5. How does that personality react to target audience? What characteristics stand out? Which characteristics and qualities get the attention of your prospects.
9. Review the answers to the questions above and create a profile of your brand. Describe the personality or character with words just as if you were writing a biography or personal add Be creative.
Tips:
1. Focus on your target audience when answering each
question.
2. Compile each answer in a journal or notebook specifically designated to the Brand Development of your company.
3. Be honest with your answers, answer each question thoroughly.
What You Need:
* Brand Journal or Notebook
* Pen or Pencil
* Uninterrupted Time
* About.com Freebies: Most Popular Articles
We also
provide Logo Design, to assist you in your Branding.
Go here.
“With over 15+ years in website design and development Timothy Caron has provided consistent proven results for his clients and still continues to provide support solutions long after the project has been completed...
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Inside Solutions
Do
you have all your ducks in a row? Check this out to see if we are a perfect fit for each other. This may shock you.
What type of Brand do you want to portray? Or do you even have a brand. Learn more about Branding here.
Do you know your Target Market? Have you done the research. Learn more about your Target Market here.
Ok, we all know by now that getting involved in Social Media is a trend that will never die. Learn what Social Media can do for your business here.
Now that we've covered all the above, we're ready to start your website and development needs. Let's look at a few ways we can get you started and what solutions we offer.
