New Facebook Static HTML iFrame
That’s Right Guy’s and Gal’s,
Facebook has done it again with another fantastic update to the standard FBML pages that you can create on Facebook.
It’s now called “Static HTML iFrame” which was created by (by Jason Padvorac).
Static HTML iFrame Tab, allows you to add 2 landing pages: 1 for non-fans, and 1 for fans. Check out the video below to learn more about how you can utilize this application to increase “like” conversion and get the most bang for your buck.
Continue reading
Who do you follow on Facebook, Twitter or LinkedIn?
Who do you follow on Facebook, Twitter or LinkedIn?
Hey Guy’s and Gal’s,
We all know that trying to amass a huge following of friends on Facebook, Twitter and LinkedIn, has been the staple in the internet marketing world, but does it really work.
Do we really take the time to build relationships with all these social media venues? Or are we just looking at the numbers.
Many internet marketing guru’s will tell you that the numbers are all that matter. The more followers or friends you have in your social circle will determine how much money you will make. But I’m here to tell you that’s not entirely true. Continue reading
How Should You Use Social Media?
How should you use Social Media?
Or should I say, “How Not to Use Social Media”
Hey guy’s an gal’s, Tim here with an update on what’s happening with the improper use of Twitter and Facebook.
I recently read an article on the NY Times, written By ANDREW JACOBS Published: November 18, 2010, which read “Chinese Woman Imprisoned for Twitter Message”
An excerpt is below:
The woman, Cheng Jianping, 46, was accused of “disturbing social order” for resending a Twitter message from her fiancé that mocked young nationalists who held anti-Japanese rallies in several cities last month. The original message sarcastically goaded protesters to go beyond the smashing of Japanese products and express their fury at the heavily policed expo site. Ms. Cheng added the words: “Charge, angry youth.”
If you read the article in-depth, you’ll see why it’s so important to be careful on what you post on Twitter or even your Facebook Wall. Continue reading
How Do You Get Noticed With 500 Million People Vying for Attention?
Hey Guy’s & Gal’s,
Imagine you’re in a theater packed with people. There is a hum of chatter going on all about you. The show hasn’t started yet, just people talking about what is going on. You can feel the energy from all of those people around you.
In this mass group of people you hold a solution to a problem that can help many of them. Actually your solution can help a few thousand or even millions of them.
With so much going on, how can you possibly get them to take notice? They seem so pre-occupied with sharing with each other about their days that you aren’t quite sure how you’re going to break through all that chatter.
With all of these people around you, how would you grab their attention?
Imagine that theater is packed with 500 million people, how do you get a few million of them to take notice? How would you even get a few thousand people to notice what you are up to?
Currently that is the world of Facebook. With over 500 million people online and 50% of the population being active daily there is a sea of conversation occurring.
The business owner who understands how to break into those conversations makes money. The business owner who guesses might as well just not logon.
To stand out from the crowd and dominate with your marketing,
I invite you to consider the following three methods.
Marketing Message – Your marketing message is what will quickly grab someone’s attention. Your message will separate you from the competition by quickly revealing how you can save someone time, money, and sometimes both. Just imagine in a crowd of 500 million that you were the only one wearing a neon orange shirt. That is how you powerful your message should be.
Pique Interest – After your marketing message, you can’t look like everyone else. With the ability to share information about “what’s on your mind?” you can pique interest in a variety of ways. You can share interest piquing updates, videos, photos, notes and more. The more interesting your updates the more attention you can gather. When you have their attention you can convert it into sales.
Be Where Business Happens – Have you ever seen a plastic surgeon trying to conduct business at a Starbucks? I haven’t either! Many businesses still haven’t set up their business locations on Facebook. Creating a powerful fan page is the best way to give you a platform from which to do business.
I’d love to hear how you would stand out from the crowd, by posting your thoughts below.
Have a wonderful weekend
Tim
Why are Facebook accounts being hacked?
Hey Guy’s and Gal’s,
I recently came across an article by Jon Ochs concerning Facebook accounts being hacked, I know that this may be old news but it may be good to take a few steps to help prevent it from happening in the future. Here’s his article below.
Over the past few months I have noticed a large increase in the number of Facebook accounts getting hacked or hijacked by hackers using Facebook phishing. In order to understand this, let’s first take a quick look at why Facebook accounts have become such a target for hackers.
Why are Facebook accounts being hacked?…
Facebook now has over 500 Million users, and provides such incredible demographic information, that advertisers are now flocking to it for targeted advertising. The very same affiliate marketers that have previously resorted to spam email and blog comment spam to force their message out to the public, have now discovered that by hijacking Facebook accounts, they can deliver their marketing message to the friends and connections of those account holders. These “spammy” messages are more likely to be viewed, read, or even clicked on, because they are seemingly coming from a trusted source (the original account holder).
Exactly how are these Facebook accounts being hacked and hijacked?.. Continue reading
Over 500 Million users can’t been wrong or are they
Are you using Facebook?
Hey Guy’s and Gal’s,
In a recent article in the New York Times they claim that The Social Networking Giant has exceeded over 500 million users around the world, and just to think it was created by a Havard Sophomore.
Here’s a part of what the article mentioned:
Facebook, the world’s largest social network, announced in July 2010, that it had 500 million users around the world. The company has grown at a meteoric pace, doubling in size since 2009 and pushing international competitors aside. Its policies, more than those of any other company, are helping to define standards for privacy in the Internet age.
The company, founded in 2004 by a Harvard sophomore, Mark Zuckerberg, began life catering first to Harvard students and then to all high school and college students. It has since evolved into a broadly popular online destination used by both teenagers and adults of all ages. In country after country, Facebook is cementing itself as the leader and often displacing other social networks, much as it outflanked MySpace in the United States. You can read the rest of the article here
Can you believe that. It’s even kicking other social networks to the curb. No wonder many offline and online business are using Facebook for connecting with current and new customers.
But really now, is it really the cat’s meow when it comes to your marketing efforts?
I was using Facebook, and did quite well in attaining followers in my niche, but then it really got mean, in the advent of Facebook Ads, competition really heated up with all the expert marketers jumping on the band wagon, or so they claimed.
And then all the other distraction like Farmville and an array of other games to occupy your time.
Now don’t get me wrong, I don’t mind a little R & R, but my R & R is not playing games on my pc, it’s spending quality time talking with my wife, learning about my son’s day at school.
I know many of my readers are avid fans of Facebook and that’s ok, but don’t put all your marketing efforts into social media. There many other ways to engage your customers.
Well, I guess this is enough ranting for now. I’d love to know what you think about Facebook good or bad and what your experience has been.
Have a wonderful day
Timothy
Privacy has ACLU going after Facebook
Hey Guy’s and Gal’s,
In a recent article by JENNA WORTHAM of the New York Times, she wrote about the new feature that Facebook has launched recently called “Places.”
In brief, this is what the new application is supposed to do. Continue reading
How to Create Effective Facebook Ads – 12 Golden Rules
Hey Guy’s & Gal’s,
Lately I’ve been hearing a lot about the opportunity to advertise on Facebook. Though I personally do not use Facebook, and I think mainly do to a time constraint on mt part, I’d like to know if you my followers from twitter and readers actually use Facebook for advertising and how you think it has either helped your business or not.
In a recent article on EzineArticles by Louise Steiner on the 12 Golden Rules, and How to Create Effective Facebook ads, I though Louise hit the nail on the head, even for advertising in general. Continue reading
Coatney Shift’s Focus to Tumblr
Coatney Shift’s Focus to Tumblr,
Hey Guy’s and Gal’s,
In a recent article posted on Newsweek in regards to a new rival up against the likes of Facebook and Twitter Mr. Mark Coatney has shifted gears and now works for Tumblr. The article also states that until last month Mr. Coatney was the Senior Editor at Newsweek. He states:
Until last month, Mr. Coatney was a senior editor at Newsweek, where as a side project he headed up the magazine’s social efforts on Twitter and Facebook. Last year he decided to add Tumblr to his repertoire.
“I saw it as an opportunity to talk to our audience in a new way,” he said. On Twitter, he said, “the main feedback comes mostly from retweeting,” or retransmitting an interesting message. On Tumblr, “the tone is a lot more conversational.”
Many big name companies are also joining in on the Tumblr Platform because they believe it is more conversational, and traffic generated from the site is a far better option, in terms of customer loyalty, even though they all get a sizable amount of traffic from both Facebook and Twitter.
I don’t use Tumblr myself, but in light of it being more conversational, I may give it a try. Because if we are to build relationships and provide value to our readers and future customers then we must first and foremost build a relationship with. Simply retweeting, or updating your status really doesn’t allow you to convey a message of sincerity or value.
I’m not sure if you can really call that building a relationship or not, even though I’ve built many a lasting friendship on Twitter.
How many of you actually use Tumblr? And have you found that it has helped in your marketing efforts? I’d love to hear what you have to say.
And just for posting your thoughts about the topic I’ll design a free custom twitter background for you. Just make sure that you give me a shout on my contact form so I don’t forget you.
Tumblr, Twitter or Facebook, what’s your preference?
Have a wonderful day
Tim
How do you use Social Media?
Is Social Networking a Successful Marketing Tool?
Social networking seems to be a major part of the average business owners marketing plan. People are spending several hours per week (or day) updating their profiles, looking for connections tweeting, and more in the hopes of building their business.
While many businesses declare that most of their marketing success is due to social networking efforts, I am skeptical about the value found in these claims. Yes, I am extremely positive that there are a lucky few that have landed a great sale based on a connection they made through LinkedIn, or someone they “friended” on Facebook or something they tweeted about on Twitter. Nevertheless, the majority of us have not had this type of success.
Working with clients on their marketing plan, I have heard claims of great social networking success. When we drill down into the statistics of what was achieved, however, more often than not, the greatest success from these networking sites lies in the number of connections, friends and followers that have been collected. Generally speaking, no actual personal contact with these people has been achieved – in fact, most of the people on these lists are completely unknown to the account holder. We are making “friends” with people that we have never met, don’t know, and will, in all likelihood never meet. In some cases, we will never even know their real name!
If one of your marketing goals is to grow your social networking fan base, then by all means, count this type of activity as a win. If, however, you are interested in more traditional business growth as defined by increased sales, customer loyalty, an expanded customer base and better branding, then perhaps more effort needs to be put into other marketing outlets. After all, you may have tens of thousands of people following you on Twitter, but if your business doesn’t turn a profit, can you really say that this is a successful marketing tool for you?
Don’t misunderstand, I do believe that social networking sites have a place within a comprehensive, well-thought out, integrated marketing plan.
Active participation with people linking back to you and/or your posts are a great boost to your website rankings. These sites also give you the opportunity to brand your business at no cost to you. They can also be used to drive traffic to other marketing media in your arsenal (e.g. your website, a promotional event, a TV/radio/newspaper advertisement).
If social networking is a part of your overall marketing plan and your branding and message are consistent and professional within the parameters of those sites, then you can certainly glean some type of success from them. If, however, you just sit at your computer updating your sites and letting people know of your latest adventures in anticipation of your thousands of connections, friends, and followers to start doing business with you, then you may be in for a very long wait.
I’d love to hear your comments and your thoughts on how you use social media and what steps you take to make sure that it returns a positive ROI.
Have a wonderful day.
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