Coatney Shift’s Focus to Tumblr,

Hey Guy’s and Gal’s,

In a recent article posted on Newsweek in regards to a new rival up against the likes of Facebook and Twitter Mr. Mark Coatney has shifted gears and now works for Tumblr. The article also states that until last month Mr. Coatney was the Senior Editor at Newsweek. He states:

Until last month, Mr. Coatney was a senior editor at Newsweek, where as a side project he headed up the magazine’s social efforts on Twitter and Facebook. Last year he decided to add Tumblr to his repertoire.

“I saw it as an opportunity to talk to our audience in a new way,” he said. On Twitter, he said, “the main feedback comes mostly from retweeting,” or retransmitting an interesting message. On Tumblr, “the tone is a lot more conversational.”

Many big name companies are also joining in on the Tumblr Platform because they believe it is more conversational, and traffic generated from the site is a far better option, in terms of customer loyalty, even though they all get a sizable amount of traffic from both Facebook and Twitter.

I don’t use Tumblr myself, but in light of it being more conversational, I may give it a try. Because if we are to build relationships and provide value to our readers and future customers then we must first and foremost build a relationship with. Simply retweeting, or updating your status really doesn’t allow you to convey a message of sincerity or value.

I’m not sure if you can really call that building a relationship or not, even though I’ve built many a lasting friendship on Twitter.

How many of you actually use Tumblr? And have you found that it has helped in your marketing efforts? I’d love to hear what you have to say.

And just for posting your thoughts about the topic I’ll design a free custom twitter background for you. Just make sure that you give me a shout on my contact form so I don’t forget you.

Tumblr, Twitter or Facebook, what’s your preference?
Have a wonderful day
Tim