What is Social Media?
What is Social Media Marketing or SMM?
Social Media Marketing: What is it
and why is it important?
In 2004 the term Web 2.0 was coined to characterize
tools becoming available on the web that allow
people to subscribe to content on certain
destination sites, such as blogs and forums. Web 2.0
are the condos being built off the foundation of
good solid search engine optimization basics from
websites and helps keep the community talking.
People can interact with others in “communities” of people who share common interests and concerns and share content with each other in a conversational tone. Since 2004, the term Web 2.0, has evolved and morphed into what is called Social Media simply because this is word of mouth content and referrals driven by people, not search engines.
What is Social Media?
There are three types of social media destination
sites: Content Sharing, Content Publishing, Social
Networking. The explosive growth of social media
among consumers has been noticed by businesses. Many
businesses in many industries are harnessing the
collective influence of online social communities.
In May 2005 Business Week wrote a cover story about
the importance of corporate blogs. In May 2008 they
did a follow up story updating it with current
social media trends to highlight the worldwide
growth and how businesses are harnessing (Web 2.0)
social media marketing.
The most compelling reason most businesses should embrace social media marketing is because it offers you an opportunity to “cast a wide net” to reach your target audience.
Why
is Social Media Important?
While SEO and PPC is a great way to drive
traffic from search engines, consider that search
engines are also displaying results from social
media sites including blogs, forums, YouTube and
links from social media networking sites. The viral
(word of mouth) potential of social media is hugely
powerful.
The “conversations” which occur on social media web properties can be very influential because the communities that form online travel fast and the word spreads both online and offline. Let’s also remember a social media marketing strategy must be implemented in consideration with all other aspects of your marketing strategy. In fact, a social media plan touches many aspects of your marketing and communication strategy.
Social media Web 2.0 requires that you expand your thinking when planning all marketing activities ranging from product launches, press releases, organic SEO , trade shows, etc.
It's All About Content Marketing
A social media strategy is all about connecting with
people you share common interests. Your buyers want
to be engaged through your content, not your sales
pitch. Your content should deliver on the three “E”
elements: educate, enlighten, entertain. You can
build relationships with the people in your target
community by offering them great content that
delivers on these three elements. Always give them a
reason to want more of your content and make it easy
for them to get it from you, building trust and
value along the way.
Providing value to the Social Media Communities such as Twitter, Facebook and linkedIn will provide a funnel of traffic to your website.
I'm not a Social Media Expert, but when used properly and wisely it can have a very positive impact on how you acquire leads and potential customers to your website. Perfecting your Social Media marketing strategy will take time, and IS NOT a cure all for your business, only a tool.
“With over 15+ years in website design and development Timothy Caron has provided consistent proven results for his clients and still continues to provide support solutions long after the project has been completed...
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Inside Solutions
Do
you have all your ducks in a row? Check this out to see if we are a perfect fit for each other. This may shock you.
What type of Brand do you want to portray? Or do you even have a brand. Learn more about Branding here.
Do you know your Target Market? Have you done the research. Learn more about your Target Market here.
Ok, we all know by now that getting involved in Social Media is a trend that will never die. Learn what Social Media can do for your business here.
Now that we've covered all the above, we're ready to start your website and development needs. Let's look at a few ways we can get you started and what solutions we offer.
